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Intellectual Property Use and Management in Corporate Digital Audio-Visual Creation
◎ Lai, Wenchi "When TikTok sounds, parents raise their children in vain" - beyond mocking TikTok's influence on teenagers, we must also acknowledge the fact that audio-visual media spreads more easily than text. Many adults often lose track of time scrolling through short videos on their phones, and elderly people frequently share video files with each other via LINE. Whether actively or passively, enterprises need to enter the field of digital audio-visual creation in order to reach more users with their brands, products, or services. However, compared to text, audio-visual creation has not only higher creative barriers but also more complex copyright issues. The following provides a preliminary explanation of matters requiring attention in the use and management of corporate audio-visual creation. 1. Audio-Visual Creation Usually Involves Multiple Works From advertisements and short videos to TV series and films, all are "audiovisual works" protected by copyright law. However, the bigger problem is that to respond to today's rapidly changing market,⋯
Understanding Collective Rights Management Organizations: Insights from Rosé’s KOMCA Withdrawal
"APT.," the single collaboration between BLACKPINK member Rosé and American singer Bruno Mars, has become a global sensation, reaching number one on YouTube's most popular music videos worldwide, almost to the point of being an earworm. Interestingly, after its release on October 24, 2024, Rosé also notified the Korea Music Copyright Association (KOMCA) on October 31 of the same year of her withdrawal from the association. It's rare to see news about copyright collective management organizations in the media, so this provides an opportunity to introduce this complex yet necessary collective management (licensing) mechanism in the copyright field. Friends can first read the following report: ROSÉ正式退出「韓國音樂著作權協會」！未來將由大西洋唱片公司分潤，避產生雙重版權費2025-02-20 13:30 Arollin According to Korean media Dispatch's 2/20 report, BLACKPINK member Rosé has officially withdrawn from the Korea Music Copyright Association (KOMCA). On October 31 last year, Rosé had already applied to the organization to terminate the trust. After approximately a three-month grace period, the contract ultimately ended last month (January 31). In the⋯