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Intellectual Property Use and Management in Corporate Digital Audio-Visual Creation
◎ Lai, Wenchi "When TikTok sounds, parents raise their children in vain" - beyond mocking TikTok's influence on teenagers, we must also acknowledge the fact that audio-visual media spreads more easily than text. Many adults often lose track of time scrolling through short videos on their phones, and elderly people frequently share video files with each other via LINE. Whether actively or passively, enterprises need to enter the field of digital audio-visual creation in order to reach more users with their brands, products, or services. However, compared to text, audio-visual creation has not only higher creative barriers but also more complex copyright issues. The following provides a preliminary explanation of matters requiring attention in the use and management of corporate audio-visual creation. 1. Audio-Visual Creation Usually Involves Multiple Works From advertisements and short videos to TV series and films, all are "audiovisual works" protected by copyright law. However, the bigger problem is that to respond to today's rapidly changing market,⋯
Plant Variety Names and Trademarks: Insights from Zespri’s Brand Strategy
When one thinks of kiwifruit, does the name Zespri (the kiwifruit brand of Zespri Group Limited) immediately come to mind? Kiwifruit is native to Taiwan and China, and its official name is Chinese gooseberry. Surprisingly, it did not receive significant attention in its native regions. However, after being introduced to New Zealand, through breeding and selection, superior varieties were developed, and it ultimately became one of New Zealand's most iconic fruits. It was even marketed worldwide under the name of a bird native to New Zealand. Today, many people know it as "kiwifruit," but may not be aware that its original name was actually Chinese gooseberry! This demonstrates the tremendous value and influence that superior plant varieties can bring, which should not be underestimated. When discussing the protection of superior varieties, one must mention "Plant Variety Rights" (PVR). However, Plant Variety Rights operate under the principle of territoriality, meaning that such rights are only valid in the country or region⋯
Legal Risks Under Supply Chain Restructuring – Understanding the Know Your Customer Guidance for U.S. Export Controls
I. To Prevent U.S. AI Chips from Being Exported to China, the U.S. Department of Commerce Will Enforce Strongly and Recommends Related Companies Implement Know Your Customer (KYC) Due Diligence Just as U.S. President Biden was about to leave office in early 2025, he proposed the latest AI chip export control plan—the "Interim Final Rule on Artificial Intelligence Diffusion." The public will have 120 days to submit comments, and the industry will have one year after the new law's implementation to adjust to meet new security standards. According to this latest AI chip export control rule, the U.S. divides AI chip exports into three tiers. The first tier of key allies and partners includes Australia, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, the Netherlands, New Zealand, Norway, South Korea, Spain, Sweden, Taiwan, and the United Kingdom, who will not be subject to export controls. Countries listed by the U.S. as third-tier controls include approximately 22 countries such as⋯
Switching Jobs Before Lunar New Year—No Year-End Bonus?
This article is excerpted from Attorney Tsai Shu-Chuan's book "When Cultural and Creative Industries Meet Law: Human Resource Management" (New book released 2024/11/05) Every year-end, when media continuously reports that the financial industry, technology industry, shipping industry, and other highly profitable industries that year will distribute various high-value year-end bonuses, it always makes "How much year-end bonus will the company give this year?" the most concerning topic for office workers. For workers with job-switching plans, a more important issue is "Will I lose my year-end bonus if I switch jobs before the Lunar New Year?" When employers distribute year-end bonuses, can they refuse to pay bonuses on the grounds that employees are not employed at the time of distribution (have already resigned)? This depends on whether the nature of the year-end bonus constitutes wages. In short, if the year-end bonus belongs to wages, even if employees are no longer employed at the time of distribution, employers should still pay it.⋯